Recently, I was privileged to be amongst the audience in a discussion on personal branding.

What struck me about the presentation was the proposal that one must conduct a personal audit of themselves as they develop their brand. The brutal honesty that the speaker referred to was a demonstration of the need for one to break those walls that are resident and a hindrance within ourselves. They drive us to make choices as to what our personal brand is and what it is not; what we will tolerate and will not tolerate as a personal brand. In short, the search for authenticity.

We are encouraged to probe ourselves more as we put ourselves out as the “why” of the product we offer to our publics…