Whereas a brand is a product of hard work by the the brand owner rewarded by a good reputation and customer retention, I will borrow the term “branding” to express an instance of behavior in an organization.

 Sometimes, corporate actors fall prey to a destructive tendency to make unfounded conclusions about other actors on the basis of nothing and use whatever authority they may have to influence reputational damage to a colleague.

 Corporate actors are encouraged to bear in mind that a corporate environment demands that all decisions and actions should be well informed with facts and analysis of the matter under deliberation. Therefore, using organisational instruments to champion unfounded objectives is not good corporate governance practice.

 Exercising the patience and maturity to recognise the qualifications of colleagues, which is a plausible ground for the assumption of ability to perform, is a good beginning.

 Allow yourself to experience the demonstration of competence or otherwise by colleagues, before you brandish your displeasure on them! Professionalism should be a core value of an organization and its promotion entails that parties are mindful not to bring chaos in the organization which leads to poor morale and performance. Strive towards the peak and avoid trivia!

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