A brand is a noun while branding is a verb. I choose to share more on the “verb” as a way of putting down some learning points in what I consider an exciting product!
I have learned that a personal brand, particularly in the context of corporate governance actors, is not necessarily associated with fame (though I can name some very famous gurus in the field who have inspired me!).
From the moment we are inducted into the organization, I am sure we all set out to be recognized as an exceptional team member. Working towards building a good reputation amongst fellow actors, not only makes it easier for you to discharge your function, but also helps to build reliability, trust and reward around yourself as a corporate actor and team member.
I consider personal branding as a process which begins with using your qualifications, skills and other attributes as material for developing a product of value to yourself and the organization.
The corporate universe comprises of different environments ranging from a micro unit such as the relationship between yourself and your supervisor, a group and the whole organization.
From a marketing perspective, a brand is a tool designed to attract customers and other stakeholders to consume the product or service or collaborate in other areas of the supply chain, respectively.
What does one need to consider to build and become a brand in our corporate environment? Informed focus, diligence, dedication and courage are some of the success factors.
Recognizing that branding is an investment in yourself is a powerful starting point. Further, identifying what kind of a brand you envision to attach to your professional personality will assist you to map a trajectory. For instance, some people are highly sought out but are not on television and social media every day. Their brand is visible and effective in its own unique way.
There are many aspects to personal branding such as imaging, communication and so on which I propose to discuss in future articles.
For now, let’s share!
